Media specificity was interesting, when i first heard it, i didn't have a clue what it was going to be nor did i understand what i was about and how it would link into graphic design. But in the lecture it was clear, it was about choosing the right media and format to produce you work for the given audience. Which this of course linked directly into our course as this is what it is all about. I found the theory of the different ways you can interact with media and how they effect audience differently interesting and something that i could take into my own work.
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