Electronic publishing (ePublishing or digital publishing) includes the digital publication of e-books, EPUBs, Digital Magazines, and the development of digital libraries and catalogues. Electronic publishing has become common in scientific publishing where it has been argued that peer-reviewed scientific journals are in the process of being replaced by electronic publishing. It is also becoming common to distribute books, magazines, and newspapers to consumers through tablet reading devices, a market that is growing by millions each year, generated by online vendors such as Apple's iTunes bookstore, Amazon's bookstore for Kindle, and books in the Android Market. Market research suggests that half of all magazine and newspaper circulation will be via digital delivery by the end of 2015 and that half of all reading in the United States will be done without paper by 2015. Although distribution via the Internet (also known as online publishing or web publishing when in the form of a website) is nowadays strongly associated with electronic publishing, there are many non network electronic publications such as Encyclopedias on CD and DVD, as well as technical and reference publications relied on by mobile users and others without reliable and high speed access to a network.
Electronic publishing is also being used in the field of test-preparation in developed as well as in developing economies for student education (thus partly replacing conventional books) - for it enables content and analytics combined - for the benefit of students. The use of electronic publishing for textbooks may become more prevalent with iBooks from Apple Inc. and Apple's negotiation with the three largest textbook suppliers in the U.S.
Electronic publishing is increasingly popular in works of fiction as well as with scientific articles. Electronic publishers are able to provide quick gratification for late-night readers, books that customers might not be able to find in standard book retailers (erotica is especially popular in eBook format), and books by new authors that would be unlikely to be profitable for traditional publishers.
While the term "electronic publishing" is primarily used today to refer to the current offerings of online and web-based publishers, the term has a history of being used to describe the development of new forms of production, distribution, and user interaction in regard to computer-based production of text and other interactive media.
Electronic publishing process
The electronic publishing process follows a traditional publishing process but differs from traditional publishing in two ways: 1) it does not include using an offset printing press to print the final product and 2) it avoids the distribution of a physical product. Because the content is electronic, it may be distributed over the Internet and through electronic bookstores. The consumer may read the published content on a website, in an application on a tablet device, or in a PDF on a computer. In some cases the reader may print the content using a consumer-grade ink-jet or laser printer or via a print on demand system.
Distributing content electronically as apps has become popular due to the rapid consumer adoption of smartphones and tablets. At first, native apps for each mobile platform were required to reach all audiences, but in an effort toward universal device compatibility, attention has turned to using HTML5 to create web apps that can run on any browser.
The benefit of electronic publishing comes from using three attributes of digital technology: XML tags to define content, style sheets to define the look of content, and metadata to describe the content for search engines. With the use of tags, style sheets, and metadata, this enables reflowable content that adapts to various reading devices or delivery methods.
Because electronic publishing often requires text mark-up to develop online delivery methods, the traditional roles of typesetters and book designers have changed. Designers must know more about mark-up languages, the variety of reading devices available, and the ways in which consumers read. However, new design software is becoming available for designers to publish content in this standard without needing to know programming, such as Adobe Systems' Digital Publishing Suite and Apple's iBooks Author. The most common file format is .epub, used in many e-book formats, which is a free and open standard available in many publishing programs. Another common format is .folio, which is used by the Adobe Digital Publishing Suite to create content for Apple's iPad tablets and apps.
Electronic versions of traditional media:
- CD-ROM
- E-book
- Electronic journal
- Online magazine
- Online newspaper
- PDF
New media:
- Blog
- Collaborative software
- Digital publication app
- File sharing
- Mobile apps
- Podcast
Mobile Content
Mobile content is any type of electronic media which is viewed or used on mobile phones, like ringtones, graphics, discount offers, games, movies, and GPS navigation. As mobile phone use has grown since the mid-1990s, the significance of the devices in everyday life has grown accordingly. Owners of mobile phones can now use their devices to make calendar appointments, send and receive text messages (SMS), listen to music, watch videos, shoot videos, redeem coupons for purchases, view office documents, get driving instructions on a map, and so forth. The use of mobile content has grown accordingly.
Camera phones not only present but produce media, for example photographs with a few million pixels, and can act as pocket video cameras.
Mobile content can also refer to text or multimedia hosted on websites, which may either be standard internet pages, or else specific mobile pages.
Content Type
Apps
Mobile application development, also known as mobile apps, has become a significant mobile content market since the release of the first iPhone from Apple in 2007. Prior to the release of Apple's phone product, the market for mobile applications had been quite limited. The bundling of the iPhone with an app store, as well as the iPhone's unique design and user interface, helped bring a large surge in mobile application use. It also enabled additional competition from other players. For example, Google's Android platform for mobile content has further increased the amount of app content available to mobile phone subscribers.
Some examples of mobile apps would be applications to manage travel schedules, buy movie tickets, preview video content, manage RSS news feeds, read digital version of popular newspapers, identify music, look at star constellations, view Wikipedia and much more. Many televion networks have their own app to promote and present their content. iTyphoon is an example of a mobile application used to provide information about typhoons in the Philippines.
Games
Mobile games are applications that allow people to play a game on a mobile handset. The main categories of mobile games include Puzzle/Strategy, Retro/Arcade, Action/Adventure, Card/Casino, Trivia/Word, Sports/Racing, given in approximate order of their popularity.
Several studies have shown that the majority of mobile games are bought and played by women. Sixty-five percent of mobile game revenue is driven by female wireless subscribers. They are the biggest driver of revenue for the Puzzle/Strategy category; comprising 72 percent of the total share of revenue, while men made up 28 percent. Women dominate revenue generation for all mobile game categories, with the exception of Action/Adventure mobile games, in which men drive 60 percent of the revenue for that category. It's also said that teens are three times as likely as those over twenty to play cell phone games.
Images
Mobile images are used as the wallpaper to a mobile phone, and are also available as screensavers. On some handsets images can also be set to display when a particular person calls the users. Sites like adg.ms allow users to download free content, however service operators such as Telus Mobility blocks non Telus website downloads.
Music
Mobile music is any audio file that is played on a mobile phone. Mobile music is normally formatted as an AAC (Advanced Audio Coding) file or an MP3, and comes in several different formats. Monophonic ringtones were the earliest form of ringtone, and played one tone at a time. This was improved upon with polyphonic ringtones, which played several tones at the same time so a more convincing melody could be created. The next step was to play clips of actual songs, which were dubbed Realtones. These are preferred by record labels as this evolution of the ringtone has allowed them to gain a cut of lucurative ringtone market. In short Realtones generate royalties for record labels (the master recording owners) as well as publishers (the writers), however, when Monophonic or Polyphonic ringtones are sold only publishing or "mechanical" royalties are incurred as no master recording has been exploited. Some companies promote covertones, which are ringtones that are recorded by cover bands to sound like a famous song. Recently Ringback tones have become available, which are played to the person calling the owner of the ringback tone. Voicetones are ringtones that play someone talking or shouting rather than music, and there are various of ringtones of natural and everyday sounds. Realtones are the most popular form of ringtones. As an example, they captures 76.4% of the US ringtone market in the second quarter of 2006, followed by monophonic and polyphonic ringtones at 12% and ringback tones and 11.5% – but monophonic and polyphonic ringtones are falling in popularity while ringback tones are growing. This trend is common around the globe. A recent innovation is the singtone, whereby "the user’s voice is recorded singing to a popular music track and then “tuned-up” automatically to sound good. This can then be downloaded as a ringtone or sent to another user’s mobile phone" said the director of Synchro Arts, the developers.
As well as mobile music there are full track downloads, which are an entire song encoded to play on a mobile phone. These can be purchased and bought over the mobile network, but data charges can make this prohibitive. The other way to get a song onto a mobile phone is by "side loading" it, which normally involves downloading the song onto a computer and then transferring it to the mobile phone via Bluetooth, infra-red or cable connections. It is possible to use a full track as a ringtone. In recent years, websites have sprung that allow users to upload audio files and customize them into ringtones using specialized applications, including Myxer, Bongotones and Zedge.
Mobile music is becoming an integral part of the music industry as a whole. In 2005 the International Federation of Phonographic Industries (IFPI) said it expects mobile music to generate more revenues that online music before the end of that year. In the first half of 2005 the digital music market grew enough to offset the fall in the traditional music market – without including the sale of ringtones, which still makes up the majority of mobile music sales around the globe.
Video
Mobile video comes in several forms including 3GPP, MPEG-4, RTSP and Flash Lite.[citation needed]
Mobishows and Cellsodes
A Mobishow or a Cellsode are terms to describe a broadcast quality programme / series which has been produced, directed, edited and encoded for the mobile phone. Mobishows and Cellsodes can range from short video clips such as betting advice or the latest celebrity gossip, through to half hour drama serials. Examples include The Ashes and Mr Paparazzi Show which both were created for mobile viewing.
International Trends
Since the late 1990s, mobile content has become an increasingly important market worldwide. The South Koreans are the worlds Leaders in Mobile Content and 3-G mobile networks Japanese, followed closely by the Europeans, are heavy users of their mobile phones and have been attaining custom mobile content for their devices for years. In fact, mobile phone use has begun to exceed the use of PCs in some countries. In the United States and Canada, mobile phone use and the accompanying use of mobile content has been slower to gain traction because of political issues and open networks do not exist in America.
On current trends, mobile phone content will play an increasing role in the lives of millions across the globe in the years ahead, as users will depend on their mobile phones to keep in touch not only with their friends but with world news, sports scores, the latest movies and music, and more.
Mobile content is usually downloaded through WAP sites, but new methods are on the rise. In Italy, 800,000 people are registered users to Passa Parola, an application that allows users to browse a big database for mobile content and directly download it to their handsets. This tool can also be used to recommend content to others, or send content as a gift.
An increasing number of people are also beginning to use applications like Qik to upload and share their videos from their cell phone to the internet. Mobile phone software like Qik allows user to share their videos to their friends through emails, SMS and even social networking sites like Twitter and Facebook.
Desktop Publishing
Desktop publishing (abbreviated DTP) is the creation of documents using page layout skills on a personal computer. When used skillfully, desktop publishing software can produce text and images with attractive layouts and typographic quality comparable to traditional typography and printing, so DTP is also the main reference for digital typography. This technology allows individuals, businesses, and other organizations to self-publish a wide range of printed matter—from menus and local newsletters to books, magazines, and newspapers—without the sometimes-prohibitive expense of commercial printing.
Desktop publishing combines a personal computer and WYSIWYG page layout software to create publication documents on a computer for either large scale publishing or small scale local multifunction peripheral output and distribution. Desktop publishing methods provide more control over design, layout, and typography than word processing does. However, word processing software has evolved to include some, though by no means all, capabilities previously available only with professional printing or desktop publishing.
The same DTP skills and software used for common paper and book publishing are sometimes used to create graphics for point of sale displays, promotional items, trade show exhibits, retail package designs and outdoor signs. Although what is classified as "DTP software" is usually limited to print and PDF publications, DTP skills aren't limited to print. The content produced by desktop publishers may also be exported and used for electronic media. The job descriptions that include "DTP" such as DTP artist often require skills using software for producing e-books, web content, and web pages.
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